Figuring Out The Best Product To Promote
June 26th, 2009Choosing the right product to promote is essential to succeed with affiliate marketing. There are thousands of internet-marketing products out around, but only a few can make you money. Some products are garbage and don’t work as promised. Another product might be great, but its landing page leaves something to desired so nobody is buying it. To succeed as an affiliate marketing, you need to find a product that’s proven to make money for its affiliates. Why promote something that nobody wants to buy?
To find our product, we are going to look at the Clickbank network. While there are many excellent affiliate networks out there, Clickbank is one of the best for beginners. They have a large selection of digital products to sell, they always send your checks on time, and it is easy to get accepted into the network. Unlike other networks that require you to apply to promote a certain offer, Clickbank lets you promote all offers on their network immediately.
Your first step when choosing a product to promote, is to decide a niche. The best way to do this is to brainstorm and write down five or ten topics you think you would enjoy researching about. When promoting a product, you will be spending a lot of time with it, so make sure the topics are something you can have fun with.
Once you have your topics, visit the Marketplace section in your Clickbank account. Clickbank has its products divided into categories, so pick an appropriate category and perform a search for each of your topics. In the search results, you will see a list of affiliate products that best match your search term. Underneath each product description, you will see a list of different metrics.
The most important thing to look at, is the gravity score. Gravity is a Clickbank formula that tells you how many recent sales affiliates have been making with this product. If many people are making sales with this product then this says you can probably do well selling this product as well. Usually I try and pick a product with a gravity score over 50. The other thing to look at is the dollars per sale. If you are going to use pay per click marketing to drive traffic to your product, then pick a payout greater than $30 per sale. This allows you to cover your advertising expenses and still make a decent profit.
Using the two metrics talked about above, note down a list of products that meet these criteria. Now pick the product that you would be most interested in researching about and promoting. You already know that other affiliates are having success making money with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step to becoming a successful affiliate marketer. The next step is to join a program like Dominate IM and learn from some affiliate marketing experts on how to setup your sites and promote them effectively.
