
Porn Star Austin Kincaid
All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. You are all set to build your porn empire. But is there anything else that you might have forgotten to prepare? Maybe not. But how about your landing pages? Are they all set for your sites? Are you even using landing pages?
Landing pages are simple web pages that visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketers, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed to after clicking your ad. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some webmasters would even use the homepage of their websites as the landing page for their ads. Are these adult webmasters making a big mistake? Or should you follow the method of creating landing pages for your ads?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one. Let me open your eyes to how affiliate programs work (If you sell your own product this is vital) so that you can see how important affiliates are to their business.
Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate on a pay per click basis. For merchants, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.
Now, you won’t get any conversions if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason no. 2: Other web pages may just not be enough.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same goes with the other two pages mentioned. If you want to be successful in an affiliate program, I am sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested in your product.
When choosing a landing page, you must keep in mind why you are sending the prospect to it. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.
Merchants often sign up into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page for the affiliates, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!
Final Word
Now, lets review this concept for people that are selling someone elses products… You need landing pages because most of these dopes don’t build them for you… and more importantly they are building them for the masses. When you create your own landing page for your traffic, you can really provide a solid step by step process for them to convert. This is another good reason to love your niche… Who wants to build landing pages full of midgets in gimp outfits?
Creating a solid landing page on your site allows your message to be direct, consistent and specifically catered to the traffic that is coming in. You can therefore set up numerous landing pages under one website. This is very common in mainstream marketing, but not used enough in adult affiliate marketing. How many times have you landed on an affiliate site or Thumbnail site that has Milfs, Asians, Teens, Gay Porn and 30 other niches on the same page. That is why major business have “sections” dedicated to products…. laptops, desktops, keyboards, printers, etc. Not just general computer sections.
Landing Pages Generate Better Profits For Me!!!
Do you use landing pages, or do you like to just send people to your home page?