The significance of back links in search engine optimisation
September 7th, 2009The main goal of any web site should be to get attention and get as many people as you can to visit your web site. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You need a significant proportion of your traffic to come from the search engines. If you are just starting out there is no better form of traffic than the type that comes from the search engines as it wont cost you a penny and it very targeted.
Search engines make their living from delivering relevant and useful results to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. User loyalty directly translates to a stronger brand and higher revenues for the search engines. You and your web pages face a similar challenge.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So how do you go about doing this?. There are two key ways you can do this. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.
Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Keywords tell the search engines what the user is looking for. The search engine refers to a gigantic index to retrieve a list of the web pages it deems to be the most relevant to the keywords the user entered. The two factors that decide what results a search engine returns are google-and-authority-part-1″>authority and relevancy.
Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.
Back links are the number one priority you should focus on in web page optimisation.
Back links have two key uses – influencing the search engines ranking decisions and directing traffic to your web site from other internet properties. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Back links can vary in value.
Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.Significantly authoritative web pages can pass some of their authority through the back links to your page.
